THE GOAL
The client wanted to produce a video to promote the new range of cube shelves, highlighting its inspiration, creativity, and modularity.
The main concept of the video is “Essence of Creativity” - to highlight that the product range can fit into any space, any style with endless configurations, making it a perfect companion for all ages. The main keywords for the range are: Modularity - Color variations - Easy-to-assemble.
THE CHALLENGE
My role in this project is to develop the design layout of 5 pre-determined rooms, which included a Living Room, Kid’s Room, Master Bedroom, Home Office, and Entrance Hall (in corresponding order as well). After that, I also handle the 3D production, which includes modelling, texturing and animating.
After the room layout options got approval from the clients, I moved on to the storyboard (the storyboard was done in Blender), then planned the animation, camera angles, and transitions between each ambiance. After the storyboard was validated, I used Cinema4D with Octane Renderer to do the look dev and final rendering.
THE POST-MORTEM
This was the first time I handled a full video 3D animation working in Cinema4D with Octane. I learned a lot of technical skills. Plus, rendering 3D animation sequences is a time-consuming process, so I learned quite a lot about how to handle the project timeline and management as well.
*All writing is my own - no AI used.