THE GOAL
CREATIVE FACTORY is an exhibition made by and made for creative designers. The concept of the exhibition creatively blends 2 juxtapositions in perception: creative design and the mechanical factory, because when thinking of a factory, people tend to think it’s a place that only produces lameness and boring stuff.
At the exhibition, you can attend various display sections related to the creative industry (like Branding exhibition, Printing techniques, Short film screenings) and attend many talk-shows, portfolio reviews, and art markets. CREATIVE FACTORY is a graduation project by a Top Graduate at Ton Duc Thang University - Ms. Phong Doanh - in 2024.
THE CHALLENGE
My role in this project was to design 3 key mascots from the sketches and creative direction provided. Each mascot was then used for 3 KVs (key visuals) designed by Ms. Doanh, used to promote the event in and out of the exhibition. I also used the mascots to create a 3D OOH as well.
*All writing is my own - no AI used.