THE GOAL
ODALIE AQUAPOD is an innovative, French-manufactured greywater treatment and recycling system designed for buildings to reduce water consumption by up to 45%. The clients wanted to create a video that envisions a “City of Tomorrow” - a sustainable city where clean water is provided for everyday use cases.
THE CHALLENGE
The biggest challenge for this project was that the clients wanted the video to lean towards an immersive, realistic 3D environment, with a single coherent 3D city environment. So if we approached it with software we normally use (like Blender or Cinema4D), the project would not meet the expected timeline since it would take ages to render one hyper-realistic object, not to mention the whole city.
That’s why the Mighty Stone team had to approach with a mixed technique for this project: using AI-generated video and a totally new learning curve with D5 Render - a real-time raytracing rendering software used primarily by architects.
The learning curve for D5 Render was the hardest part and took us the longest time to get used to. My role in this project was basically “urban planning” - where I designed and did the layout of the city with camera movement for some key scenes. Other than that, the team at Mighty Stone did the compositing, AI-video generating, 3D-modeling of some key elements to import into D5 Render, and did the motion graphics (labels, typography, graphics, etc.).
*All writing is my own - no AI used.